Madonna's new perfume!

According to Lisa Tant (editor-in-chief of FLARE Magazine) Madonna has a new fragrance named, and all bottled up!

"I heard her chatting with Shelley Rozenwald, Chief Beauty Adventurer at the Bay, about her new fragrance. While Shelley wanted to keep the news quiet, I gently nudged my way in. What do you expect? I’m a former beauty editor. Madonna opened her clutch, grabbed a tester and spritzed my wrist. “What do you think?” she asked of her upcoming scent, Truth or Dare. I loved its lush scent – gardenias, tuberose and musk.
I told Madonna that her scent smells like the movie - fabulous, sexy & a little violent. She loved that."

She then added, drawing a comparison to Madonna's latest movie about Wallis Simpson, W.E.,

"I told Madonna that her scent smells like the movie - fabulous, sexy & a little violent. She loved that. At The Bay in March."

The fragrance (reported by WWD today as a partnership with Coty) is just the beginning of her Truth or Dare collection. Lingerie and accessories to roll out next.


The Full Article here

I dont know about you guys, but really? Truth or Dare? How bizarre, considering this movie is like over a decade old? Is she planning on a re-release? I love Madonna and I love perfume, but this tidbit leaves me cringing slightly. Maybe its because shes jumping on the perfume bandwagon like every other celebrity out there, something I thought she would never do- follow the herd.

Will have to wait with baited breath.... truth or dare??? open to interpretation too. I hope it smells as good as it should, its gotta beat flowerbomb or sublime for me...good luck xx

Tuberose and gardenia was a given, she loves those scents. I hope its something tenacious and a touch vulgar! Like some skanky musk in there too....